Adria Media Group held conference “Leaders of Social Change”

On November 19, 2018 Adria Media Group held a conference “Leaders of Social Change” as part of the successful project “Inspiration for better future – Sustainable Development” launched earlier this year

The conference brought together representatives of companies, relevant ministries, United Nations, GIZ, EU Delegation, UN Global Compact, experts, NGOs, institutions and organizations which through their activities, apply and promote principles of responsible business or create a business environment for such principles to be implemented.


Ministers Slavica Djukic Dejanovic, Jadranka Joksimovic and HE Sam Fabrizi

The introductory remarks were given by Ms Slavica Djukic Dejanovic, Minister without portfolio responsible for demography and population policy, Ms Jadranka Joksimovic, Minister of European Integration, H.E. Mr. Sem Fabrizi, Ambassador and Head of Delegation of the EU to the Republic of Serbia and Ms Karla Robin Hershey, UN Resident Coordinator in Serbia / UNDP Resident Representative.
The first part of the conference was devoted to the leaders of sustainable development, while the second part  focused on the circular economy: resource management, necessary law amendments and recycling. Companies – leaders of sustainable development in Serbia which participated at the conference were: Hemofarm, Ikea, Atlantic Group, Coca-Cola HBC, Banca Intesa and Apatinska Pivara Molson Coors Company.

The aim of the conference was to show where Serbia stands today, what is a way forward and why sustainable development is important for the society as a whole. This was an ideal opportunity to draw attention to the current issues, exchange experiences and knowledge and enhance dialogue between key stakeholders in this sector.

Goran Trivan, Minister of Environmental Protection


On one hand, the Minister of Agriculture Branislav Nedimovic introduced new legislation which will soon come into force and which represents the basis for all companies to introduce the circular economy. On the other hand, we have presented a partner in circular economy, the Food Bank, world organization that redirects a part of food waste to those in need, in order to reduce poverty. President of European Food Banks Federation asbl. – FEBA (Brussels)  presented new models of cooperation and success stories from the EU.

Ms Regina de Dominicis, UNICEF representative