Development of the digital market in Serbia is only possible through implementation of new practices and technologies as well as constant education and specialization throughout whole digital industry. This has been the main conclusion of the second IAB Masterclass seminar that has been held at the media center of Adria Media Group

Today, second IAB Masterclass seminar has been held at the media center premises of Adria Media Group. Topic of this seminar was: ‘’SMART DATA & TARGETING’’ – How to increase the efficiency of your digital advertising. Market data is developing at a rapid pace and offers completely new opportunities for companies, agencies and online publishers. This seminar aimed at introducing the technologies that enable data-driven advertising. Our special guest-lecturer was Christoph Klemann, director of content solution department at the ‘’Nugg ad.’’.

Executive director of IAB Serbia, Garijela Stjepanović has said that the aim of IAB Masterclass is to assist further development and education of the market and that this introduction of new technologies is part of it.

I order to support good cause and development of digital market in Serbia, Adria Media Group was a host of this seminar as well.

IAB Msterclass, Photo Zorana Jevtić