Predrag Roganović, AMG Digital Media Director, said that our company not only wants to be a leader on the market, but also to make an impact on development of digital markets in the region and to implement new technologies and practices.

First IAB Masterclass seminar was held today at the ‘Adria media group’ media center. The topic of this seminar was programmatic trading – automated media buying tool, which is showing great popularity and success in the world. This new form of digital technology is recently being implemented in our country.

Advanced options that this form of media buying offers saw a great increase in display advertising in developed markets. Special guest Jost Löhnenbach, Head of Sales, New and Emerging Markets – Europe (DataXu) spoke on this topic. Managing Director of IAB Serbia, Garbijela Stjepanović said: “Our aim is to share all the knowledge we have in this segment in order to prepare all market players for new trends that are coming up and to educate them how to achieve profit from these innovations”

In order to encourage good practice and development of digital market in Serbia, Adria Media Group hosted this seminar. Predrag Roganović, AMG Digital Media Director, said that our company not only wants to be a leader on the market, but also make an impact on development of digital markets in the region and to implement new technologies and practices.

Roganović also added that IAB Serbia and all other institutions that contribute to development and education of the market, can count on any kind of support from leading media house in the Balkans.